Have you ever worked in an industry or job position and thought to yourself, “If I owned this business, I would do things differently?” I did just that. After working in the private duty home health industry for more than 12 years, I made mental notes, determined to create a private duty home healthcare business model that worked. To realize my dream I set about to assemble a team of caring, experienced professionals both in office and the field, that today makes up the core of Bright Day. Bright Day employees are trained to recognize that there are unique differences in each patient. By listening to our patients and their family’s needs, by utilizing excellent comprehensive assessment skills and working closely with physicians, we are able to provide care at the highest quality our clients deserve. Our professional management team believes active and effective communication between Bright Day, the patient’s family members, physicians, care managers, and facility management staff, is essential. The goal is to bring a sense of comfort to patients and families through continuity and consistency of care. Our attention to the detail of our patient’s specific diagnosis provides a safe and healthy home environment, wherever that home may be, for all our patients to reach their best outcome. Our focus is on both the physiological and psychosocial needs while recognizing each patient is unique and deserves customized care. We believe in treating the whole person. In 2011 Bright Day received accreditation for licensed home health agency by The Joint Commission (JCAHO), which is a periodic external evaluation providing impartial evidence of the quality of care delivered to patients and clients. JCAHO accreditation is the highest and most stringent home health accreditation program that can be achieved. Bright Day’s philosophy is caring isn’t something we’ve learned…it is who we are. Procedures and protocols are taught in a classroom and through internships; being caring individuals is what Bright Day’s team is all about and caring is something that comes from our hearts. — Bonti Burgess, CEO
Bonti Marie Burgess, CEO/Administrator
After working for a private duty home health agency for many years, Bonti Marie Burgess set out to build a private duty home health business that put clients and employees first. Bright Day was founded on the principle that by providing caring, confident, coordinated care, we can make a difference in the quality of people’s lives. Quality of life, combined with operational efficiencies and effective, collaborative communication, sets Bright Day apart from the rest of the home health industry. Bonti established an employee friendly workplace a few blocks South of Sarasota Memorial Hospital in Sarasota, believing that employees make all the difference. Her many years of experience as Controller in the home health care field gives her the administrative and operational experience not found in competing home health companies. Bonti believes that information technology improves communication, and ultimately customer satisfaction. Bonti grew up in Napa, California, and holds a Bachelor of Arts degree from the University of California at Davis. She has two daughters, one whom attends Clemson University in South Carolina as an Chemical Engineering major, and the other currently attends Riverview High’s IB Program. Bonti spends any extra time she can attending, her daughter’s tennis matches, the Opera, YMCA workouts, kayaking and outdoor gardening.
Betsy Semchuk, RN, Director of Nursing
As the Director of Nursing, Betsy has the opportunity to conduct initial client assessments and develop an individualized care plan, tailored to suit the client’s specific needs. Her goal is to promote and support an optimal level of health and well-being in the client’s home environment. At Bright Day, Betsy’s job is different every day. A strong passion of patient advocacy, communication and client interaction remain a constant in her daily responsibilities. Visiting clients in their own home setting, Betsy provides on-going case management with family members, caregivers, physicians and nurses to prevent hospitalizations and re-admissions by improving home care interventions. Betsy has spent over 20 years of her career in Nursing including 15 years as a RN Nursing Supervisor and 3 years as a Home Health Agency Director. She obtained her Health Science Degree from Polk Community College in Winter Haven, Florida. Betsy is a Certified Legal Nurse Consultant, holds Alzheimer’s Education Certification, has 10 years work experience at the Cardio-Vascular Thoracic Trauma Unit at Lakeland Regional Medical Center, and is well versed in home care accreditation standards. In her leisure time Betsy enjoys cooking, entertaining, meeting people, traveling and going to the Van Wezel and other theatres locally and in New York.
Missy Basinger, Clinical Liaison/ Scheduling Manager
As the Clinical Liaison and Scheduling Manager, Missy has the opportunity to interview, train and match caregivers to each individual client. Her goals are to provide the consistency critical to client care and to match the right private duty home health caregiver specific to each client’s plan of care. Missy’s vast experience working as a caregiver gives her the skills and insight that help make possible Bright Day’s 100% client satisfaction survey rate. When asked about her career passion she states, “I want to touch people’s lives with compassion and care, to be that helping hand that so many elderly need.” Missy was raised in upstate New York and has worked in private duty home health for 30 years. She began her home health career in Sarasota, Florida, working as a private caregiver for members of the John D. Rockefeller family, and she cared for that wonderful couple for 21 years. From 2005 – 2012 Missy worked both in the field and in the office as a Home Health Aide and a Scheduler for private duty home health agencies in Sarasota and Bradenton. Missy brings to Bright Day a passion for caring for the elderly and knowledge of what it takes to keep clients comfortable and safe in their homes.
Nicole Pearson, CPC, Office Coordinator
Nicole supports the operations of Bright Day utilizing her skills as a Home Health Aide with her CPC Medical Billing license. Her goals are to assist in client quality care and ensure caregiver accountability. Nicole’s role is critical in supporting Bright Day’s accreditation status as well as nursing, payroll, billing and social media. Communication is key and Nicole has that function mastered. Her office skills allow her to be creative and flexible in her work. Nicole was born in Florida and has lived in the Manatee County area most of her life. In her spare time she likes to spend time at amusement parks or other fun venues with her 3 young children.